Laura Ferruggia | Blog

Insights on SEO, AEO & marketing.

Follow the latest marketing & web developent news and read my long-form guides on how content gets found by search engines and, increasingly, by AI.

Weekly Update

Claude Code Leaves the Laptop, Search Gets More Visual & Conversational Ads Keep Expanding

Claude Code cloud sessions, cheaper Opus agents, ChatGPT Voice, measurable visual search, more transparent AI Max, and conversational YouTube ads.

Weekly Update

ChatGPT Ads Get Agentic, Google Makes AI Shopping Measurable & WordPress Needs a Security Update

Conversational ChatGPT Ads, measurable AI shopping visibility, Gemini Live, WordPress security, coding-agent plugins, and marketing data agents.

Weekly Update

Workspace Gets More Agentic, Measurement Gets Smarter & AI Creative Gets Easier to Control

Google Workspace agents, first-party measurement, steadier AI image editing, testable Claude Code workflows, ACF security, and AI governance.

Weekly Update

Visual Agents, AI Search Visibility & the New Marketing Operations Stack

Google's new AI visibility reporting, the emerging Astra-and-Elementor production loop, ChatGPT Ads, AI Mode advertising, and Claude watermark governance.

Weekly Update

WordPress Gets Agent-Ready While Google Tightens the Screws

Google site-reputation enforcement, WordPress MCP and agent workflows, the Abilities API, AI Max migration, and agent-operable marketing infrastructure.

Weekly Update

Preferred Sources, Generative UI & the Fight for the Click

Google Preferred Sources, interactive AI Overviews, spam-update volatility, local AI citations, AI-search measurement, llms.txt, and Cursor Origin.

Long-form Guide

Advanced Keyword Optimization: Researching Topics and Creating Content that Ranks

How to research keywords and structure content around them — the tools, the tactics, and keyword strategy for both blog posts and core website pages.

Long-form Guide

The Essential Guide to Links for SEO [+10 Actionable Link Building Ideas]

Everything worth knowing about backlinks — what makes a link good, whether nofollow links help, and 10 link building techniques that actually work.